Let me tell you something a lot of us were never taught growing up: your beard is not supposed to feel like steel wool.  If your beard is constantly itchy, flaking like a snow globe, or feeling tight and dry that’s your skin crying out for help, not “just how it is.” Growing up, most of our uncles and older cousins weren’t taught proper beard care. A little lotion on the chin and a shape-up was considered enough. But times have changed. Now we know better, and once you know b