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FORMALLY KNOWN AS THE SELF CARE CO
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Featured Post
Beard Itch Ain’t Normal, Baby: Why Your Beard Feels Dry, Flaky, and Uncomfortable
Let me tell you something a lot of us were never taught growing up: your beard is not supposed to feel like steel wool. If your beard is constantly itchy, flaking like a snow globe, or feeling tight and dry that’s your skin crying out for help, not “just how it is.” Growing up, most of our uncles and older cousins weren’t taught proper beard care. A little lotion on the chin and a shape-up was considered enough. But times have changed. Now we know better, and once you know b
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My First Black Friday as a Founder — The Pressure and the Purpose
Lauren shares the late nights, faith, and purpose behind her first Black Friday as East 223rd’s founder — and why shopping intentionally mat
Mahogany Ogunyemi
Nov 142 min read
The Truth About ‘Glass Skin’ and What Healthy Skin Actually Looks Like
Forget “glass skin.” Real skin glows with moisture and care. Discover how our Wild Rose Toner + Daily Moisturizer bring hydration back.
Mahogany Ogunyemi
Nov 132 min read
Scalp Care Matters More Than You Think
Healthy hair starts at the scalp. Learn how dryness slows growth and how Baobab Hair Oil nourishes, hydrates, and strengthens your roots.
Mahogany Ogunyemi
Nov 122 min read
Why Your Beard Still Feels Dry No Matter What You Use
Struggling with a dry, rough beard? Learn the 3-step routine that keeps your beard soft, hydrated, and healthy all winter long.
Mahogany Ogunyemi
Nov 102 min read
Beard Itch Ain’t Normal, Baby: Why Your Beard Feels Dry, Flaky, and Uncomfortable
Let me tell you something a lot of us were never taught growing up: your beard is not supposed to feel like steel wool. If your beard is constantly itchy, flaking like a snow globe, or feeling tight and dry that’s your skin crying out for help, not “just how it is.” Growing up, most of our uncles and older cousins weren’t taught proper beard care. A little lotion on the chin and a shape-up was considered enough. But times have changed. Now we know better, and once you know b
Mahogany Ogunyemi
Oct 202 min read
Fix Your Beard Fast: 3 Natural Solutions for Itch, Dryness, and Patchy Growth
Beard care isn’t just grooming—it’s self-care with purpose. If you’re dealing with beard itch, dryness, patchy growth, or flakes, you’re not alone. These are some of the most common beard problems men face—but the good news is they’re all fixable with the right beard care routine. At East 223rd, we craft every product using African-inspired, natural ingredients to help you grow a stronger, softer, and healthier beard—rooted in tradition. 1. Dry Beard The Problem: Your beard
Mahogany Ogunyemi
May 212 min read
The Meaning Behind East 223rd
A New Chapter Begins East 223rd is not just a brand; it’s a reflection of who I am, my journey, and my vision for the future. As we...
Mahogany Ogunyemi
Feb 72 min read
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