Let me tell you something a lot of us were never taught growing up: your beard is not supposed to feel like steel wool. If your beard is constantly itchy, flaking like a snow globe, or feeling tight and dry that’s your skin crying out for help, not “just how it is.” Growing up, most of our uncles and older cousins weren’t taught proper beard care. A little lotion on the chin and a shape-up was considered enough. But times have changed. Now we know better, and once you know b
Beard care isn’t just grooming—it’s self-care with purpose. If you’re dealing with beard itch, dryness, patchy growth, or flakes, you’re not alone. These are some of the most common beard problems men face—but the good news is they’re all fixable with the right beard care routine. At East 223rd, we craft every product using African-inspired, natural ingredients to help you grow a stronger, softer, and healthier beard—rooted in tradition. 1. Dry Beard The Problem: Your beard
