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FORMALLY KNOWN AS THE SELF CARE CO

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BEARD ESSENTIALS

My First Black Friday as a Founder — The Pressure and the Purpose

My First Black Friday as a Founder — The Pressure and the Purpose

My First Black Friday as a Founder — The Pressure and the Purpose

Lauren shares the late nights, faith, and purpose behind her first Black Friday as East 223rd’s founder — and why shopping intentionally mat

The Truth About ‘Glass Skin’ and What Healthy Skin Actually Looks Like

The Truth About ‘Glass Skin’ and What Healthy Skin Actually Looks Like

The Truth About ‘Glass Skin’ and What Healthy Skin Actually Looks Like

Forget “glass skin.” Real skin glows with moisture and care. Discover how our Wild Rose Toner + Daily Moisturizer bring hydration back.

Scalp Care Matters More Than You Think

Scalp Care Matters More Than You Think

Scalp Care Matters More Than You Think

Healthy hair starts at the scalp. Learn how dryness slows growth and how Baobab Hair Oil nourishes, hydrates, and strengthens your roots.

The Journal

This is why we do it the way we do.

Our Aloe Shea Butter is made by hand, in small batches, with intention.

When people come back for another one, that tells us everything we need to know.

This is why we do it the way we do.

Our Aloe Shea Butter is made by hand, in small batches, with intention.

When people come back for another one, that tells us everything we need to know.

Most beard washes weren’t made for textured hair.
Different curl patterns have different needs.
What works for straight hair can strip moisture, weaken follicles, and make patchiness worse for coils and curls.

Comment WASH to learn why choosing the right beard wash actually matters.

Most beard washes weren’t made for textured hair.
Different curl patterns have different needs.
What works for straight hair can strip moisture, weaken follicles, and make patchiness worse for coils and curls.

Comment WASH to learn why choosing the right beard wash actually matters.

African Black Soap doesn’t work for everyone and it’s not because it’s “too strong.”

Most of what’s sold today isn’t made the traditional way.
How it’s crafted matters. What’s left in it matters.
Shortcuts change the outcome.

Ours is handcrafted, unrefined, and made the way it was always meant to be made.

If African Black Soap didn’t work for you before, this might explain why.

African Black Soap doesn’t work for everyone and it’s not because it’s “too strong.”

Most of what’s sold today isn’t made the traditional way.
How it’s crafted matters. What’s left in it matters.
Shortcuts change the outcome.

Ours is handcrafted, unrefined, and made the way it was always meant to be made.

If African Black Soap didn’t work for you before, this might explain why.

I’m ending this year proud 407 orders, retired The Self Care Co. to become East 223rd, did over 10 pop-ups (even drove out to Charlotte), and loc’d my hair as a promise to myself. 🖤

This wasn’t perfect. It wasn’t easy. It wasn’t overnight.
But I showed up.
Even when I didn’t feel ready. Even when I had to rebuild from scratch.

2025 isn’t about starting over it’s about expanding what I already proved I can do.
Better systems. Better routine. Better results. I’m ready. ✨

If you want to keep up with everything coming next, comment FAM and I’ll add you to the email list so you don’t miss a thing.

I’m ending this year proud 407 orders, retired The Self Care Co. to become East 223rd, did over 10 pop-ups (even drove out to Charlotte), and loc’d my hair as a promise to myself. 🖤

This wasn’t perfect. It wasn’t easy. It wasn’t overnight.
But I showed up.
Even when I didn’t feel ready. Even when I had to rebuild from scratch.

2025 isn’t about starting over it’s about expanding what I already proved I can do.
Better systems. Better routine. Better results. I’m ready. ✨

If you want to keep up with everything coming next, comment FAM and I’ll add you to the email list so you don’t miss a thing.

New year, same mission: soft skin, healthy beards, clear minds. We’re elevating everything in 2025.

I know I’ve been quiet but it’s because I’ve been building, learning, and fixing things behind the scenes.
New formulas, new systems, new discipline. I’m excited for y’all to see what’s coming.

This year is about intention, results, and routine.
No more rushing. No more guessing. Just growth. 🖤

If you want to stay in the loop, comment FAM and I’ll add you to our email list so you don’t miss what’s dropping.

New year, same mission: soft skin, healthy beards, clear minds. We’re elevating everything in 2025.

I know I’ve been quiet but it’s because I’ve been building, learning, and fixing things behind the scenes.
New formulas, new systems, new discipline. I’m excited for y’all to see what’s coming.

This year is about intention, results, and routine.
No more rushing. No more guessing. Just growth. 🖤

If you want to stay in the loop, comment FAM and I’ll add you to our email list so you don’t miss what’s dropping.

Lately life has been… a lot. Between working two jobs and pouring everything I have into East 223rd, my mind has been feeling like straight fuzz. I know I’ve been MIA, and I hate disappearing on y’all, but the truth is my creativity has been running low and burnout has been trying to creep in.

But even in the chaos, I’m still here. Still building. Still believing in what’s coming next.

If you’ve been rocking with me through the quiet moments thank you. I’m finding my way back, slowly and softly, and I’m excited for the new things on the horizon. 🤎

— L.

Lately life has been… a lot. Between working two jobs and pouring everything I have into East 223rd, my mind has been feeling like straight fuzz. I know I’ve been MIA, and I hate disappearing on y’all, but the truth is my creativity has been running low and burnout has been trying to creep in.

But even in the chaos, I’m still here. Still building. Still believing in what’s coming next.

If you’ve been rocking with me through the quiet moments thank you. I’m finding my way back, slowly and softly, and I’m excited for the new things on the horizon. 🤎

— L.

Softness goes up. Flakes go down. Patchy spots stop acting crazy.
One routine → real results.
Wash. Moisturize. Seal.

#beardkitkit

Softness goes up. Flakes go down. Patchy spots stop acting crazy.
One routine → real results.
Wash. Moisturize. Seal.

#beardkitkit

It’s Shea Season 🖤

The air’s getting colder, and you already know what that means
dry arms, dull legs, and toes that start telling on you 😭

Here’s how to stay smooth when the weather starts snitching:
1️⃣ Exfoliate weekly — dead skin blocks moisture.
2️⃣ Apply butter on damp skin — it locks hydration in way deeper.
3️⃣ Don’t skip the toes & ankles — that’s where ash tries to make its first appearance 👀
4️⃣ Sleep in long sleeves or socks — traps warmth and moisture overnight.

My go-to? Raw Aloe Shea Butter rich, natural, and melts right into the skin so your body stays soft all day.

🖤 Keep your arms, legs, and toes shining not ashy.
Tap the link in bio to stock up before the air gets disrespectful.

#sheaseason

It’s Shea Season 🖤

The air’s getting colder, and you already know what that means
dry arms, dull legs, and toes that start telling on you 😭

Here’s how to stay smooth when the weather starts snitching:
1️⃣ Exfoliate weekly — dead skin blocks moisture.
2️⃣ Apply butter on damp skin — it locks hydration in way deeper.
3️⃣ Don’t skip the toes & ankles — that’s where ash tries to make its first appearance 👀
4️⃣ Sleep in long sleeves or socks — traps warmth and moisture overnight.

My go-to? Raw Aloe Shea Butter rich, natural, and melts right into the skin so your body stays soft all day.

🖤 Keep your arms, legs, and toes shining not ashy.
Tap the link in bio to stock up before the air gets disrespectful.

#sheaseason

It’s almost that time 👀
Our biggest Black Friday yet and only the fam gets first dibs.

I’m talking early access, exclusive deals, and the kind of savings we won’t run back twice.

💬 Comment “FAM” below and I’ll DM you the link to join the early access list.

Don’t wait till the sale goes public real ones move early.

#East223rd #BlackFriday2025 #223rdFam #WhereTraditionMeetsSkin

It’s almost that time 👀
Our biggest Black Friday yet and only the fam gets first dibs.

I’m talking early access, exclusive deals, and the kind of savings we won’t run back twice.

💬 Comment “FAM” below and I’ll DM you the link to join the early access list.

Don’t wait till the sale goes public real ones move early.

#East223rd #BlackFriday2025 #223rdFam #WhereTraditionMeetsSkin

3 nights. No skincare. 1 pimple later 😩
But we don’t panic we treat.
Watch me bring my skin back with the Acne + Oil Control Kit.

#blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring

3 nights. No skincare. 1 pimple later 😩
But we don’t panic we treat.
Watch me bring my skin back with the Acne + Oil Control Kit.

#blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring

I used to have severe acne the kind that left scars and reminders every time I looked in the mirror. For years, I thought I’d never have “glass skin.” But I had to learn that the goal isn’t perfect skin… it’s healthy skin.

Don’t strip your barrier trying to look like a filter. Don’t damage your skin chasing trends. Heal it. Nourish it. Give it time.

That’s exactly why I created our African Black Soap Facial Cleanser gentle enough for daily use, strong enough to keep your skin balanced and healthy.

Healthy skin > glass skin. Always.

Drop “cleanser” in the comments and I’ll send you the link to shop it

I used to have severe acne the kind that left scars and reminders every time I looked in the mirror. For years, I thought I’d never have “glass skin.” But I had to learn that the goal isn’t perfect skin… it’s healthy skin.

Don’t strip your barrier trying to look like a filter. Don’t damage your skin chasing trends. Heal it. Nourish it. Give it time.

That’s exactly why I created our African Black Soap Facial Cleanser gentle enough for daily use, strong enough to keep your skin balanced and healthy.

Healthy skin > glass skin. Always.

Drop “cleanser” in the comments and I’ll send you the link to shop it

Beard itch ain’t normal, fam.
If your beard feels dry, tight, or starts flaking halfway through the day your skin is trying to tell you something.

Most of us were never taught how to care for our beards. We just lined it up and kept it moving. But healthy beards need the same love and consistency as your skin and hair.

Wash it.
Moisturize it.
Oil it.
Repeat.

Save this post for when your beard starts acting up or when you’re ready to start a real routine.

And if you want to go deeper, I broke it all down on The Journal. Tap the link in bio and click Beard Essentials to read more.

#East223rd #BeardCareForBlackMen #BeardEssentials #NaturalGrooming #MensSelfCare #BlackOwnedSkincare

Beard itch ain’t normal, fam.
If your beard feels dry, tight, or starts flaking halfway through the day your skin is trying to tell you something.

Most of us were never taught how to care for our beards. We just lined it up and kept it moving. But healthy beards need the same love and consistency as your skin and hair.

Wash it.
Moisturize it.
Oil it.
Repeat.

Save this post for when your beard starts acting up or when you’re ready to start a real routine.

And if you want to go deeper, I broke it all down on The Journal. Tap the link in bio and click Beard Essentials to read more.

#East223rd #BeardCareForBlackMen #BeardEssentials #NaturalGrooming #MensSelfCare #BlackOwnedSkincare

Tomorrow’s the RVA Swapmeet Grand Market 🎃
We’re showing love to the whole fam candy bags for the kids 🍬 and self-care coupons for the adults 🖤
It’s all about community, connection, and a little Halloween fun.
Pull up, say hey, and grab a treat (or two) from East 223rd ✨

#RVASwapmeet #RVAEvents #ShopEast223rd #FamilyFriendly #HalloweenFun

Tomorrow’s the RVA Swapmeet Grand Market 🎃
We’re showing love to the whole fam candy bags for the kids 🍬 and self-care coupons for the adults 🖤
It’s all about community, connection, and a little Halloween fun.
Pull up, say hey, and grab a treat (or two) from East 223rd ✨

#RVASwapmeet #RVAEvents #ShopEast223rd #FamilyFriendly #HalloweenFun

They ask if I use my own products. I am my own proof.
No actors. No filters. Just me, my skin, and the work behind East 223rd.

Tap in type SKIN to get the link.

#blackgirlskincare #africanblacksoap #darkspotskincare

They ask if I use my own products. I am my own proof.
No actors. No filters. Just me, my skin, and the work behind East 223rd.

Tap in type SKIN to get the link.

#blackgirlskincare #africanblacksoap #darkspotskincare

Betrayal hurts most when it’s personal. The little things that catch you off guard, the stuff you trusted that let you down… yeah, that’s what this list is about. If you know, you know. And if you don’t? Just wait, your time’s coming 😂

What would you add to the list, fam? Drop your betrayals below 👇🏾

Betrayal hurts most when it’s personal. The little things that catch you off guard, the stuff you trusted that let you down… yeah, that’s what this list is about. If you know, you know. And if you don’t? Just wait, your time’s coming 😂

What would you add to the list, fam? Drop your betrayals below 👇🏾

You’re drinking your water, minding your business… but your skin still looks dull? 👀💧

That’s because dehydrated skin isn’t the same as dry skin.
Even with 8 glasses a day, your skin can lose water from:
☀️ Weather shifts
🚿 Long hot showers
🧼 Harsh cleansers

That’s where surface hydration comes in. A facial mist or toner keeps your skin refreshed, balanced, and glowing all day long ✨

💬 Comment ROSE and I’ll DM you the link to our Wild Rose Daily Hydrating Facial Toner.

#dehydratedskin #dryskincare #dryskinproblems

You’re drinking your water, minding your business… but your skin still looks dull? 👀💧

That’s because dehydrated skin isn’t the same as dry skin.
Even with 8 glasses a day, your skin can lose water from:
☀️ Weather shifts
🚿 Long hot showers
🧼 Harsh cleansers

That’s where surface hydration comes in. A facial mist or toner keeps your skin refreshed, balanced, and glowing all day long ✨

💬 Comment ROSE and I’ll DM you the link to our Wild Rose Daily Hydrating Facial Toner.

#dehydratedskin #dryskincare #dryskinproblems

Just a friendly reminder your skin can’t thrive off vibes alone. Wash your face twice a day once in the morning to reset after the night, and once at night to rinse off the day. Sweat, dirt, oil, city air… it all stacks up on your skin if you don’t clear it. Consistency is the real key if you want that glow to stick around. 🖤

Take care of your face the same way you take care of everything else you love. If you’re ready for a cleanser that actually does the job, comment FACE below and I’ll send you the direct link to shop our African Black Soap Cleanser.

Just a friendly reminder your skin can’t thrive off vibes alone. Wash your face twice a day once in the morning to reset after the night, and once at night to rinse off the day. Sweat, dirt, oil, city air… it all stacks up on your skin if you don’t clear it. Consistency is the real key if you want that glow to stick around. 🖤

Take care of your face the same way you take care of everything else you love. If you’re ready for a cleanser that actually does the job, comment FACE below and I’ll send you the direct link to shop our African Black Soap Cleanser.

If your beard feels rough, brittle, or looks dull chances are it’s thirsty. A dry beard can lead to breakage, dandruff, and that itchy feeling nobody wants.

The fix? Consistency with moisture + hydration. Oils, creams, and proper washing keep your beard soft, full, and healthy.

💈 Comment DRY below and I’ll send you my go-to products for keeping your beard smooth and itch-free.

#beardcaretips #healthybeardjourney #menwithbeards

If your beard feels rough, brittle, or looks dull chances are it’s thirsty. A dry beard can lead to breakage, dandruff, and that itchy feeling nobody wants.

The fix? Consistency with moisture + hydration. Oils, creams, and proper washing keep your beard soft, full, and healthy.

💈 Comment DRY below and I’ll send you my go-to products for keeping your beard smooth and itch-free.

#beardcaretips #healthybeardjourney #menwithbeards

From the lab to your beard watch me whip up our Chebe Beard Moisturizer, made to fight itch, dryness, and breakage while keeping your beard soft and full.

And guess what, fam? They’re officially back in stock 👀. Don’t wait, these always move fast.

Drop MOISTURE in the comments and I’ll slide you the link to shop through DM.

#East223rd #BeardCare #Chebe

From the lab to your beard watch me whip up our Chebe Beard Moisturizer, made to fight itch, dryness, and breakage while keeping your beard soft and full.

And guess what, fam? They’re officially back in stock 👀. Don’t wait, these always move fast.

Drop MOISTURE in the comments and I’ll slide you the link to shop through DM.

#East223rd #BeardCare #Chebe

When people say African Black Soap doesn’t work… I just smile. Because this right here? It’s all I use on my skin.

African Black Soap is a traditional West African cleanser made from plant ash, oils, and butters. It’s known for helping with acne, dark spots, and uneven skin tone while keeping your skin balanced and glowing.

The proof is in the before & after 👀

Want to see what it can do for you? Comment SOAP below and I’ll send you the direct link to shop.

#blackgirlskincare #africanblacksoap #darkspotskincare

When people say African Black Soap doesn’t work… I just smile. Because this right here? It’s all I use on my skin.

African Black Soap is a traditional West African cleanser made from plant ash, oils, and butters. It’s known for helping with acne, dark spots, and uneven skin tone while keeping your skin balanced and glowing.

The proof is in the before & after 👀

Want to see what it can do for you? Comment SOAP below and I’ll send you the direct link to shop.

#blackgirlskincare #africanblacksoap #darkspotskincare

Fam always ask: ‘Can I still use it if it’s melted?’ 👀
Yes. Our Raw Aloe Shea Butter doesn’t lose its power when it melts it still locks in moisture, heals, and protects your skin the same way. ✨

And guess what? Aloe Shea Butter is officially back on the site. 🖤

Want the direct link to shop? Comment ‘SHEA’ and I’ll send it straight to you. 👇🏾

#SheaButterGlow #East223rdSkin #ABeautyCulture #NaturalSkincare #HealthySkinJourney #GlowingSkin

Fam always ask: ‘Can I still use it if it’s melted?’ 👀
Yes. Our Raw Aloe Shea Butter doesn’t lose its power when it melts it still locks in moisture, heals, and protects your skin the same way. ✨

And guess what? Aloe Shea Butter is officially back on the site. 🖤

Want the direct link to shop? Comment ‘SHEA’ and I’ll send it straight to you. 👇🏾

#SheaButterGlow #East223rdSkin #ABeautyCulture #NaturalSkincare #HealthySkinJourney #GlowingSkin

Pop-ups aren’t just about bringing East 223rd to the table it’s about what happens beyond it. 🖤 Seeing my community come together in a safe space, free to vibe, laugh, and just be that’s the real win every time.

Drop a ✨ if you’ve ever felt the energy of community spaces like this.

#East223rd #PopUpCulture #CommunityOverEverything

Pop-ups aren’t just about bringing East 223rd to the table it’s about what happens beyond it. 🖤 Seeing my community come together in a safe space, free to vibe, laugh, and just be that’s the real win every time.

Drop a ✨ if you’ve ever felt the energy of community spaces like this.

#East223rd #PopUpCulture #CommunityOverEverything

PSA: Stop putting oil straight on a dry beard 😅. Oil doesn’t moisturize it seals in whatever’s already there. If your beard is bone dry, you’re just locking in the dryness. The right move? Hydrate first, then oil to seal it in. That’s how you go from brittle to beard goals 💯.

Want the full step-by-step breakdown? Comment BEARD below and we’ll send it straight to your DMs.

#BeardCareTips #East223rd #MensGrooming

PSA: Stop putting oil straight on a dry beard 😅. Oil doesn’t moisturize it seals in whatever’s already there. If your beard is bone dry, you’re just locking in the dryness. The right move? Hydrate first, then oil to seal it in. That’s how you go from brittle to beard goals 💯.

Want the full step-by-step breakdown? Comment BEARD below and we’ll send it straight to your DMs.

#BeardCareTips #East223rd #MensGrooming

It’s official, fam East 223rd has a new home. 🏢✨
After 3 years of hustling out of a tiny studio apartment, we finally have our own office space. Surreal doesn’t even cover it. Right now, I’m still unpacking and it’s gonna take some time before everything is fully set up, but just knowing the vision has its own HQ? That’s legacy in motion.

We’re still here. Still shipping. Still pulling up at pop-ups. Still building for the culture. 🖤 From the kitchen table to our own office the journey continues.

At East 223rd, we’re bringing African beauty-inspired skincare and grooming for men and women straight to your daily routine.

📦 Wanna stay locked in with us? Comment LEGACY and we’ll send you the link to join our email list.

#BlackOwnedSkincare #MensGrooming #NaturalSkincare

It’s official, fam East 223rd has a new home. 🏢✨
After 3 years of hustling out of a tiny studio apartment, we finally have our own office space. Surreal doesn’t even cover it. Right now, I’m still unpacking and it’s gonna take some time before everything is fully set up, but just knowing the vision has its own HQ? That’s legacy in motion.

We’re still here. Still shipping. Still pulling up at pop-ups. Still building for the culture. 🖤 From the kitchen table to our own office the journey continues.

At East 223rd, we’re bringing African beauty-inspired skincare and grooming for men and women straight to your daily routine.

📦 Wanna stay locked in with us? Comment LEGACY and we’ll send you the link to join our email list.

#BlackOwnedSkincare #MensGrooming #NaturalSkincare

Arlington, what’s good? I’m posted at Beer Garden from 3–10PM. Tap in, grab a drink, catch a vibe. Don’t say I ain’t tell you. 👀 And while you’re here, slide thru & shop East 223rd skincare + beard care for the culture.

#blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring

Arlington, what’s good? I’m posted at Beer Garden from 3–10PM. Tap in, grab a drink, catch a vibe. Don’t say I ain’t tell you. 👀 And while you’re here, slide thru & shop East 223rd skincare + beard care for the culture.

#blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring

This ain’t your average self-care.
It’s ancestral. Intentional. IYKYK.
East 223rd brought tradition out the group chat
and made it skincare.
Smell like culture. Feel like confidence.
Heavy on the roots, light on the BS.
We back outside with it.

Ready to bring tradition back to your routine?
Comment “CULTURE” below and we’ll send you a link to shop + an exclusive discount—because East 223rd fam eats first. 🖤

#blackgirlskincareroutine #skincareforblackwomen #acneproneskin #acnescarsremoval #acnescarring

This ain’t your average self-care.
It’s ancestral. Intentional. IYKYK.
East 223rd brought tradition out the group chat
and made it skincare.
Smell like culture. Feel like confidence.
Heavy on the roots, light on the BS.
We back outside with it.

Ready to bring tradition back to your routine?
Comment “CULTURE” below and we’ll send you a link to shop + an exclusive discount—because East 223rd fam eats first. 🖤

#blackgirlskincareroutine #skincareforblackwomen #acneproneskin #acnescarsremoval #acnescarring

I’ve been quiet, but I’ve been working.
This is for the folks who believe in clean skin, growth, and culture.

Drop a ❤️ if you see me. Link in bio to support or share.

#east223rd #BlackOwnedSkincare #ChebeOil #ForTheCulture #UnisexCare

I’ve been quiet, but I’ve been working.
This is for the folks who believe in clean skin, growth, and culture.

Drop a ❤️ if you see me. Link in bio to support or share.

#east223rd #BlackOwnedSkincare #ChebeOil #ForTheCulture #UnisexCare

She left him for not having a routine.
Now he got one. And she keep watching his stories.
Blame the Beard Kit.

Type “BEARDTEA” below and I’ll slide you the link + discount. Don’t say I ain’t look out 👀

#beardoils #beardkit #beardmoisturizer #teaapp

She left him for not having a routine.
Now he got one. And she keep watching his stories.
Blame the Beard Kit.

Type “BEARDTEA” below and I’ll slide you the link + discount. Don’t say I ain’t look out 👀

#beardoils #beardkit #beardmoisturizer #teaapp

What they don’t tell you?
Beard oil isn’t just for your beard — it’s for the skin underneath 👀

Applying oil beneath your beard can clog pores and miss the root of the problem (literally).
Instead: massage it directly into your face and let the oil work from the root up.

Our Chebe Beard + Scalp Oil was made for that.
Growth starts at the root.

#beardgrowth #beardgroomingproducts #drybeard #beardoils

What herb help with growth?

What they don’t tell you?
Beard oil isn’t just for your beard — it’s for the skin underneath 👀

Applying oil beneath your beard can clog pores and miss the root of the problem (literally).
Instead: massage it directly into your face and let the oil work from the root up.

Our Chebe Beard + Scalp Oil was made for that.
Growth starts at the root.

#beardgrowth #beardgroomingproducts #drybeard #beardoils

What herb help with growth?

Struggling with light patches in your beard? You’re not alone.

Our Chebe Beard + Scalp Oil is made to:
✔️ Thicken hair follicles
✔️ Moisturize dry patches
✔️ Soften coarse beards
✔️ Promote healthy growth

No fluff. Just results rooted in tradition.
Your beard deserves more. Start with East 223rd.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

Struggling with light patches in your beard? You’re not alone.

Our Chebe Beard + Scalp Oil is made to:
✔️ Thicken hair follicles
✔️ Moisturize dry patches
✔️ Soften coarse beards
✔️ Promote healthy growth

No fluff. Just results rooted in tradition.
Your beard deserves more. Start with East 223rd.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

Meet the Shea Cocoa African Black Soap Cleanser

Your daily go-to for deep cleansing, smooth skin, and a fresh glow—without the tight, dry feeling.

✨ Why you’ll love it:
— Gently clears pores + evens skin tone
— Fades dark spots without stripping moisture
— Soothes breakouts with raw African black soap
— Boosted with shea + cocoa for extra nourishment

✨ What makes it special:
Glow up, no buildup.

Use it solo for a deep cleanse or pair it with the Wild Rose Toner + Daily Moisturizer for the full ritual.
Start your day fresh, end your night clean.

🖤 Skincare that hits every time—tap in at east223rd.com

#blackgirlskincareroutine #darkspotskincare #acnescarsremoval

Meet the Shea Cocoa African Black Soap Cleanser

Your daily go-to for deep cleansing, smooth skin, and a fresh glow—without the tight, dry feeling.

✨ Why you’ll love it:
— Gently clears pores + evens skin tone
— Fades dark spots without stripping moisture
— Soothes breakouts with raw African black soap
— Boosted with shea + cocoa for extra nourishment

✨ What makes it special:
Glow up, no buildup.

Use it solo for a deep cleanse or pair it with the Wild Rose Toner + Daily Moisturizer for the full ritual.
Start your day fresh, end your night clean.

🖤 Skincare that hits every time—tap in at east223rd.com

#blackgirlskincareroutine #darkspotskincare #acnescarsremoval

We don’t just source ingredients we tell stories with ‘em. From the roots of the land to the roots of your glow, every bottle we drop is a trip back home.

Tap in with the Shea Cocoa Cleanser and let your skin soak in the tradition.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #acnescarring #darkspotskincare #darkspots #acnescarsremoval #blackgirlskincaretips #darkspotsolution

We don’t just source ingredients we tell stories with ‘em. From the roots of the land to the roots of your glow, every bottle we drop is a trip back home.

Tap in with the Shea Cocoa Cleanser and let your skin soak in the tradition.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #acnescarring #darkspotskincare #darkspots #acnescarsremoval #blackgirlskincaretips #darkspotsolution

The girls got matcha in their trays.
I got Shea Cocoa , black soap, and a reminder to stay moisturized.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring #darkspots #acnescarsremoval

The girls got matcha in their trays.
I got Shea Cocoa , black soap, and a reminder to stay moisturized.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring #darkspots #acnescarsremoval

ELIMINATE HYPERPIGMENTATION and no, it’s not a filter.

From stubborn dark spots to inflamed breakouts, the Acne + Oil Control Kit is built different. We’re talking African Black Soap, Wild Rose Toner, and our Daily Moisturizer a triple threat powered by ingredients your skin actually recognizes.

✨ Fades hyperpigmentation
🧼 Deep cleans without stripping
💧 Keeps you moisturized, not greasy

This ain’t overnight magic it’s consistency meets culture.

Ready to glow different?
📍Shop the kit now at EAST223RD.COM
📌 or tap the link in bio.

#blackgirlskincareroutine #skincareforblackwomen #acneproneskin #acnescarsremoval #acnescarring

ELIMINATE HYPERPIGMENTATION and no, it’s not a filter.

From stubborn dark spots to inflamed breakouts, the Acne + Oil Control Kit is built different. We’re talking African Black Soap, Wild Rose Toner, and our Daily Moisturizer a triple threat powered by ingredients your skin actually recognizes.

✨ Fades hyperpigmentation
🧼 Deep cleans without stripping
💧 Keeps you moisturized, not greasy

This ain’t overnight magic it’s consistency meets culture.

Ready to glow different?
📍Shop the kit now at EAST223RD.COM
📌 or tap the link in bio.

#blackgirlskincareroutine #skincareforblackwomen #acneproneskin #acnescarsremoval #acnescarring

They don’t even know they describing exactly what our black soap fixes. 😂

#blackgirlskincare #africanblacksoap #skincareforblackwomen #darkspotskincare #acnescarring #darkspots #acnescarsremoval

They don’t even know they describing exactly what our black soap fixes. 😂

#blackgirlskincare #africanblacksoap #skincareforblackwomen #darkspotskincare #acnescarring #darkspots #acnescarsremoval

You hear that? They preaching about our best-seller without even knowing it. African Black Soap been doing its thing.

#skincareforblackwomen #blackgirlskincare #africanblacksoap #blackgirlskincareroutine #darkspotskincare #darkspots #acnescarring

You hear that? They preaching about our best-seller without even knowing it. African Black Soap been doing its thing.

#skincareforblackwomen #blackgirlskincare #africanblacksoap #blackgirlskincareroutine #darkspotskincare #darkspots #acnescarring

The universe sent you this reel for a reason.
If your beard’s flaky, itchy, or lookin’ like a Brillo pad — it’s time.
💧 Moisture is one click away.
📦 Tap the link. Let’s get that beard right.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

The universe sent you this reel for a reason.
If your beard’s flaky, itchy, or lookin’ like a Brillo pad — it’s time.
💧 Moisture is one click away.
📦 Tap the link. Let’s get that beard right.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

Your beard talks. Are you listening?

If it’s rough, itchy, dull, or breaking — it’s dry.
Hydration is more than just oil.

Our Beard Moisturizer + Oil work together to bring your beard back to life.

No flakes. No breakage. Just softness and shine that speaks.

Your beard talks. Are you listening?

If it’s rough, itchy, dull, or breaking — it’s dry.
Hydration is more than just oil.

Our Beard Moisturizer + Oil work together to bring your beard back to life.

No flakes. No breakage. Just softness and shine that speaks.

POV: Your skin called a meeting without you.
Grease? Present.
Breakouts? Present.
You? Embarrassed.

Fix it with the Acne + Oil Control Kit before your pores start organizing a union.
✨ Cleanse that chaos
✨ Tone the disrespect
✨ Moisturize like you got good credit and inner peace

Because your face shouldn’t be beefin’ with your reflection.

#blackgirlskincareroutine #skincareforblackwomen #AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #melaninsafeskincare

POV: Your skin called a meeting without you.
Grease? Present.
Breakouts? Present.
You? Embarrassed.

Fix it with the Acne + Oil Control Kit before your pores start organizing a union.
✨ Cleanse that chaos
✨ Tone the disrespect
✨ Moisturize like you got good credit and inner peace

Because your face shouldn’t be beefin’ with your reflection.

#blackgirlskincareroutine #skincareforblackwomen #AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #melaninsafeskincare

Chebe, moringa, rosemary
herbs steeped in time, roots woven deep.
Infused slow, crafted to strengthen,
to nourish every strand with care.

Your beard deserves more than routine
it deserves the culture, the ritual, the respect.
Ready to elevate your journey?
Tap in and feel the difference.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

Chebe, moringa, rosemary
herbs steeped in time, roots woven deep.
Infused slow, crafted to strengthen,
to nourish every strand with care.

Your beard deserves more than routine
it deserves the culture, the ritual, the respect.
Ready to elevate your journey?
Tap in and feel the difference.

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

When they order seven Shea Cocoa Cleansers, you know it ain’t just for them 👀

Somebody’s about to put the whole family on!
Appreciate you for trusting East 223rd with your skincare lineup y’all already know this cleanser don’t play.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring #darkspots #acnescarsremoval

When they order seven Shea Cocoa Cleansers, you know it ain’t just for them 👀

Somebody’s about to put the whole family on!
Appreciate you for trusting East 223rd with your skincare lineup y’all already know this cleanser don’t play.

#blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare #acnescarring #darkspots #acnescarsremoval

when it comes to our african black soap… don’t wait for your skin to start acting up 😮‍💨
this is your daily reset in a bar

✨ use 1x a day on your face (2-3x a week max)
✨ cleanse for 60 seconds
✨ rinse off + follow with a toner + moisturizer

gentle enough for your body, powerful enough to keep your skin in check. grab your bar on the site | east223rd.com

when it comes to our african black soap… don’t wait for your skin to start acting up 😮‍💨
this is your daily reset in a bar

✨ use 1x a day on your face (2-3x a week max)
✨ cleanse for 60 seconds
✨ rinse off + follow with a toner + moisturizer

gentle enough for your body, powerful enough to keep your skin in check. grab your bar on the site | east223rd.com

and it could help you too #blackgirlskincareroutine #africanblacksoap #blackgirlskincare #darkspotskincare #acnescarring #darkspots #acnescarsremoval

and it could help you too #blackgirlskincareroutine #africanblacksoap #blackgirlskincare #darkspotskincare #acnescarring #darkspots #acnescarsremoval

Watered. Rooted. Radiant. You deserve skincare that pours into you.

#AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #MelaninSafeSkincare #blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare

Watered. Rooted. Radiant. You deserve skincare that pours into you.

#AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #MelaninSafeSkincare #blackgirlskincareroutine #skincareforblackwomen #blackgirlskincare #africanblacksoap #darkspotskincare

You’ve been staring at it for weeks.
Let this be your sign to finally grab the beard oil your routine’s been missing.

▪️ Softens your beard
▪️Helps fill in light patches
▪️Moisturizes without the grease

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

You’ve been staring at it for weeks.
Let this be your sign to finally grab the beard oil your routine’s been missing.

▪️ Softens your beard
▪️Helps fill in light patches
▪️Moisturizes without the grease

#BeardCare #BeardGameStrong #HealthyBeard #BeardRoutine #BeardGoals
#NaturalBeardCare #BlackMenWithBeards #BeardLove #GroomHimRight #BeardEssentials

Chile… we had a time last night 😵‍💫 I was so lit I fell asleep face beat and all lashes barely hanging on, brows still outlined like I had plans this morning 😭 But thank God for my East 223rd skincare, because my Shea Cocoa Cleanser, Wild Rose Toner, and Daily Moisturizer came through like a healing sermon. Skin was screaming for help and now she’s whispering, ‘we back.’

#AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #MelaninSafeSkincare

Chile… we had a time last night 😵‍💫 I was so lit I fell asleep face beat and all lashes barely hanging on, brows still outlined like I had plans this morning 😭 But thank God for my East 223rd skincare, because my Shea Cocoa Cleanser, Wild Rose Toner, and Daily Moisturizer came through like a healing sermon. Skin was screaming for help and now she’s whispering, ‘we back.’

#AcneCare #OilySkinTips #ClearSkinJourney #MelaninSkinCare #BlackSkinCareSolutions #AcneHelp #SkincareForMelaninRichSkin #GlowThroughIt #GentleButEffective #MelaninSafeSkincare

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